Starbucks is Racist

January 8th, 2008.

Today I stopped by my local Starbucks for a cup of coffee. Before I left the cream and sugar counter to sit by a window, sip my drink and zone out, I absentmindedly grabbed one of the pamphlets to read. It was entitled ‘Starbucks Commitment to Social Responsibility’ and while I didn’t open that pamphlet with very many expectations at all, it did prompt me to toss my coffee in the garbage can.

A quote:

Workplace Diversity – Increasing diversity in our workplace continued to be a focus for Starbucks. We increased the percentage of women executives (vice presidents and above) at Starbucks to 34 percent, up from 31 percent in 2004. There was a slight decrease in the percentage of executive positions held by people of color, 14 percent in 2005 compared to 15 percent the previous year.”

Translation? STARBUCKS HIRES BLACK PEOPLE! Not only that, but they seem to want a gold medal for it. So Kudos to you Starbucks, for being so forward thinking and modern that you’d deign to let Negros and women pour coffee. You revolutionaries!

Oh, but it gets better!

In addition, one member is Latino, two are African American (one of whom is also female), and one other female also serves on the board.

One whole Latino? Holy shit, that’s impressive. I guess it’s pretty obvious who brings the salsa to those board meetings!

Is it just me, or is Starbucks tendency to scratch themselves on the back for hiring minorities just a flaming example of liberal racism? Yes, I said the word ‘racism.’ A person’s color or genitalia should be totally irrelevant when it comes time to dole out job offers and promotions. The fact that Starbucks sets yearly goals on how many Latinos they’re going to promote this year is just as racist as refusing to hire someone based on skin color.

Speaking as both a woman and a minority, (Ha! Threw you a little curveball there, eh?) I would be utterly horrified if my job security had anything to do at all with my genitalia or my minority status. I want to be promoted because I’m the right person for the job. I’d like to be recognized for my contributions to the company, my drive to succeed, my reliability, and my superior problem solving skills. My skin color should be irrelevant.

Referencing the skin color of your employees in some self congratulatory pamphlet as proof that you’re oh so diverse is racist. If Starbucks was truly a tolerant company, those factors would be completely inconsequential instead of applauded.

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4 Responses to Starbucks is Racist

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